St. Jude Children's Hospital wanted increased session durations combined with effective, action-oriented copy to elevate their digital presence. After they launched their new site, session duration more than doubled.
St. Jude Children's Research Hospital, a beacon of hope in the realm of children's healthcare and research, was striving to amplify their digital outreach. Their mission was to create a vibrant online ecosystem that resonated with their noble cause, evoking a deep sense of empathy and spurring proactive support and donations from visitors.
Essentials:
Ikonic Lab approached this noble endeavor with a strategy wrapped in compassion and precision:
Design: We fashioned a tender, user-friendly web interface that breathed life into St. Jude's commitment to compassion and care. Harnessing the power of user journey mapping, we created an intuitive navigational system that guided visitors through the hospital's mission, groundbreaking research, wide array of services, and the crucial options to donate and support.
Content: Our team of master copywriters spun together heart-touching narratives that illustrated the brave stories of St. Jude's young warriors and the life-saving research conducted at the hospital. This compelling content created a powerful bridge of empathy and understanding between the organization and potential donors, volunteers, and supporters.
Ikonic Lab's marriage of compassionate design and powerful storytelling redefined St. Jude's digital presence. The enhanced user journey ushered in a significant increase in engagement, leading to session durations more than doubling.
Visitors found themselves immersed in the hospital's touching narratives and impactful work, leading to a significant uptick in awareness, support, and donations for St. Jude's life-saving mission.
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NOVA needed a website and brand identity that could skyrocket their conversion rates from web traffic in the Fintech niche. After partnering with Ikonic, their conversions 3x’d.
