Case Study

NOVA Card

Branding
Conversion Optimization
Web Design and Development
Case Summary

NOVA needed a website and brand identity that could skyrocket their conversion rates from web traffic in the Fintech niche. After partnering with Ikonic, their conversions 3x’d.

The Challenge

NOVA, a titan in the rapidly evolving Fintech industry, faced a formidable hurdle: converting their web traffic into loyal customers. Their intricate financial solutions were getting lost in translation, hampering their conversion rates. But with Ikonic, they tripled their conversion rates and cemented their position as an industry leader.

Essentials:

  • Translating complex financial offerings into an engaging, user-friendly narrative.
  • Crafting a flawless, enjoyable digital experience that fosters conversion.
  • Melding an intuitive design and resonant copy into a potent conversion tool.

Solution

At Ikonic Lab we implemented our unique strategies to transform NOVA's digital landscape and turbocharge their conversion rates:

Design: Our design visionaries crafted an aesthetic, user-centric interface that was more than just eye candy - it was a strategic tool for conversion. Utilizing extensive user journey mapping, we sculpted a design that seamlessly blended beauty and utility, turning complex financial jargon into a captivating and conversion-friendly user experience.

  • Designed an aesthetic, user-focused interface that prioritizes conversion.
  • Implemented extensive user journey mapping for intuitive, easy navigation.
  • Fused visual appeal and functionality to make complex financial concepts conversion-optimized.

Content: Armed with in-depth understanding of NOVA's advanced services, our copywriters translated the dense Fintech lingo into compelling, relatable narratives. These simplified explanations didn't just enhance user understanding - they also drove conversions by resonating deeply with NOVA's diverse audience.



  • Drafted well-researched, high-impact copy that increases conversion rates.
  • Simplified intricate financial concepts into relatable narratives, driving understanding and conversions.
  • Created copy that resonated with customers, making complex Fintech services a magnet for conversions.

Outcome

Ikonic Lab's harmonious integration of strategic design and high-converting copy transformed NOVA's digital persona and 3x’d their conversion rates. The revamped user journey led to a deeper understanding of NOVA's unique services, turning casual browsers into committed customers.

  • Our powerful synergy of design and copy tripled their conversion rates.
  • The revamped user journey led to deep product understanding and a consequent surge in conversions.
  • This dramatic uplift in user experience and conversion rates didn't just amplify NOVA's brand image, but firmly etched them as a Fintech leader with a potent, high-converting digital platform.

Showcase

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Lead List Growth
62%
Surge in Goal Completion Rate
37%
Branding
Surge in Goal Completion Rate
Web Design and Development

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