NOVA needed a website and brand identity that could skyrocket their conversion rates from web traffic in the Fintech niche. After partnering with Ikonic, their conversions 3x’d.
NOVA, a titan in the rapidly evolving Fintech industry, faced a formidable hurdle: converting their web traffic into loyal customers. Their intricate financial solutions were getting lost in translation, hampering their conversion rates. But with Ikonic, they tripled their conversion rates and cemented their position as an industry leader.
At Ikonic Lab we implemented our unique strategies to transform NOVA's digital landscape and turbocharge their conversion rates:
Design: Our design visionaries crafted an aesthetic, user-centric interface that was more than just eye candy - it was a strategic tool for conversion. Utilizing extensive user journey mapping, we sculpted a design that seamlessly blended beauty and utility, turning complex financial jargon into a captivating and conversion-friendly user experience.
Content: Armed with in-depth understanding of NOVA's advanced services, our copywriters translated the dense Fintech lingo into compelling, relatable narratives. These simplified explanations didn't just enhance user understanding - they also drove conversions by resonating deeply with NOVA's diverse audience.
Ikonic Lab's harmonious integration of strategic design and high-converting copy transformed NOVA's digital persona and 3x’d their conversion rates. The revamped user journey led to a deeper understanding of NOVA's unique services, turning casual browsers into committed customers.