Invisalign needed a website that engaged their target audience and accurately communicated their offer. Ikonic delivered a lead magnet on brand with increased conversion rates and a seamless user journey.
Invisalign, a revolutionary name in the realm of orthodontics, was grappling with the task of designing an interactive digital platform that mirrored their game-changing clear aligners. Their challenge was to curate a web experience that could demystify the benefits of their product, convincingly demonstrating its superiority over traditional orthodontic methods.
Ikonic Lab met this challenge head-on, guided by innovation and a clear understanding of customer needs:
Design: Our design maestros worked on an energetic and interactive web design that reflected Invisalign's modern and groundbreaking approach to orthodontics. The user journey was sculpted around potential customers' queries and needs, focusing on answering their questions and showcasing Invisalign's value via an intuitive and seamless navigation experience.
Content: With our wordsmiths on the task, we created top-tier, persuasive copy that delineated the benefits of Invisalign's technology in a relatable manner. Supported by comprehensive research, the content built a compelling case for Invisalign as a more convenient, visually appealing, and superior alternative to traditional braces.
Ikonic Lab's convergence of dynamic design and persuasive copy propelled Invisalign's digital platform into a new era of engagement and user education. The easy-to-navigate interface paired with a compelling narrative significantly amplified user engagement. The end result was a digital platform that not only echoed Invisalign's innovative spirit but also effectively educated potential customers. This led to a more profound understanding and acceptance of Invisalign's groundbreaking orthodontic solution.
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NOVA needed a website and brand identity that could skyrocket their conversion rates from web traffic in the Fintech niche. After partnering with Ikonic, their conversions 3x’d.
