Bortelli needed a website as sleek and innovative as their bicycles. With their Ikonic site, they doubled their ROAS and got a brand asset that promotes them around the clock.
Bortelli, a progressive bicycle manufacturer, was in need of a captivating online platform that effectively spotlighted its advanced, versatile bicycle collection. The website had the crucial task of thoroughly communicating the distinctive features of their 'M', 'S', and 'Cruiser' models, as well as demonstrating Bortelli's commitment to delivering a dynamic biking experience.
ikonic lab formulated a strategy centered around customer engagement and product illumination:
Design: We structured a sleek, user-friendly web interface that echoed Bortelli's contemporary ethos. With an emphasis on comprehensive user journey mapping, we assembled an immersive platform that highlighted the bicycles' qualities, providing potential customers with a seamless browsing experience.
Content: Our team developed top-quality, engaging copy that emphasized the features and advantages of Bortelli's bicycle collection. The content brought attention to the bikes' adaptability, superior smart technology, lightweight construction, and the promise of a comfortable, enjoyable ride.
Thanks to Ikonic Lab's insightful design and engaging copy solutions, Bortelli's digital platform metamorphosed into an influential tool in their marketing suite. The refined interface and comprehensive product descriptions resulted in a significant increase in user engagement and understanding of Bortelli's unique products. The website now clearly communicates Bortelli's commitment to delivering a constantly evolving, high-quality biking experience, reinforcing their standing as a vanguard in the bicycle manufacturing industry.
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